Let me just say that I'm fully opposed to electric billboards, especially as they are beginning to become increasingly prevalent where I live. Let me also say, though, that we need to take advantage of them. We are missing a great opportunity here. I'm talking about electric billboard banner ads. Can't you imagine the possibilities here? "Congratulations, you're the 1,000,000th person to drive on this interstate!," "Exit here to claim your free iPhone!," or even "Exit now for a one-month, free trial on Netflix!" In the Columbia, SC metro area, where Lamar Advertising is king, a 10' 6" x 36 electric billboard slot for a month is only $3,000… (as per their website) Who's in?
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